這篇文章筆者將通過一個日常工作中具體需求，重新梳理一遍從接到需求到功能上線的全過程，以及在實現(xiàn)這個需求的過程中遇到的一系列問題以及解決方案。
This article through the specific needs of a daily work, the whole process of re combing again from the receipt of the demand to the function of the line, and meet in the process of implementation of the requirements of a series of problems and solutions.
首先說下我們的團隊配置：
First of all, say our team configuration:
2名運營
2 operators
1名產(chǎn)品兼測試兼部分交互
1 products, testing and part interaction
1名前端1個后端
1 front ends, 1 back ends
1名設計兼部分交互
1 design and part interaction
這個配置在一個以運營主導的公司里也算正常，而且需求方和技術方不在一起，溝通也不是很方便。
This configuration in a business led company is normal, and the demand side and technical side is not together, communication is not very convenient.
但是，作為一個產(chǎn)品狗，搞好和技術部小伙伴之間的關系是必備技能，這可不能馬虎。
However, as a product dog, it is essential to do well with the relationship between the technical department and the small partners.
我們按照常規(guī)套路來從頭到尾講一下這個需求的實現(xiàn)過程，大體就分以下幾步：
We follow the routine to explain the process of implementation of the requirements from start to finish, roughly the following steps:
公司不一樣流程也有小差別，比如豪氣正規(guī)的公司可能還會有灰度發(fā)布階段，當然這也得看發(fā)布的需求值不值得這樣做，其中涉及的細節(jié)步驟暫未列出，只是寫了個大體框架。
The company is not the same as the process also has a small difference, such as the heroic formal company may also have a gray release stage, it also depends on the release of the demand value is not worth doing. Of course, the details of the steps involved are listed, just write a general framework.
你在原型出圖后到需求評審過程中，會有多次低保真模型流程測試，根據(jù)需求評審會其他小伙伴的意見進行原型修改等過程。
You will have many low fidelity model flow tests in the process of the prototype review and the requirements review process. The prototype will be modified according to the requirements review and other small partners' opinions.
并且由于本次只是針對單個需求的制作過程，所以這個流程根據(jù)實際情況也會有些許不同。
And because this is only a single demand process, so the process will vary according to the actual situation.
一、收集需求
I. collecting requirements
當運營的BOSS首先跟我提這個需求的時候，他是這樣說的：
When the operation BOSS first told me about this demand, he said so:
我需要咱們這個站做一個加價購功能，大概就是買產(chǎn)品達到一定條件后可以用少量價格換購另外的產(chǎn)品，類似與這個網(wǎng)站的功能（于是便掏出一個臺灣的網(wǎng)站給我看）。
I need to let this station make a purchase price, probably buy the products meet certain conditions, you can use a small amount of redemption price of another product, similar to the website function (then took out a website of the Taiwan to me).
顯然當他這樣跟我們說的需求我們是不可能回一聲“哦”然后屁顛屁顛跑去開始搞加價購，我們需要問清需求背景，需求目的，期望運用到的需求場景，以及是否有后續(xù)計劃（考慮到功能拓展性）。
Obviously, when he told us that this demand is not possible for us to return to a "Oh" and Pidianpidian ran began to engage in the purchase price, we need to ask the demand background, purpose, applied to the expected demand scenarios, and whether the follow-up plan (taking into account the function expansion).
二、理解并分析需求
Two. Understand and analyze requirements
由于目標客戶群體以及歐美文化因素等原因，面向這類用戶的跨境電商服裝垂直站點一直保持著簡約，低調的風格，即使賣幾美金的貨，網(wǎng)站逼格也必須看起來跟國際大牌站點風格沒什么兩樣。
The target customer groups and Western cultural factors such as cross-border electricity supplier clothing of this kind of user oriented vertical site has maintained a simple, low-key style, even sell a few dollars in goods, the site must also be forced like international big site style not what two.
正是因為這個原因，大部分這類網(wǎng)站并沒有多少促銷活動，最多的兩種促銷手段是Coupon贈送和直減打折，剩下的打折手段實在是少之又少；相比于我們國內琳瑯滿目的促銷手段，跨境垂直B2C站點這塊儼然荒蕪之地。
It is for this reason that most of these sites are not many promotional activities, two kinds of means of promotion of Coupon is the most giving and subtracting the discount, there are few remaining discount means; compared to our domestic sales promotion means a superb collection of beautiful things, the site has B2C vertical cross-border badlands.
經(jīng)過我一番窮追猛打的追問后，并且由于以前自己做過一段時間運營的背景，便了解到了以下情況：
After me a pushy after questioning, and because before you do a long time operation of the background, then to realize the following conditions:
現(xiàn)階段網(wǎng)站庫存積壓較多，常規(guī)清倉打折活動效果并不明顯，并且推廣入口單一（推廣人員只單純的推清倉集合頁，量也不大），清倉產(chǎn)品在很多流量入口沒有曝光，需要與關聯(lián)性熱賣品進行搭配銷售，并且順便利用熱賣品的流量曝光清倉產(chǎn)品，加快清倉速度；
At present the website more inventory backlog, conventional clearance discounts the effect is not obvious, and the promotion of the single entrance (promotion personnel only push set clearance hinge, not quantity), a product in a lot of traffic entrance without exposure, need to match sales associated with selling products, and by using hot product flow exposure clearance products, accelerate the clearance rate;
運營這邊希望在有限的流量情況下提高客單價，由于加價購的門檻條件，當活動功能覆蓋的流量范圍大并且功能運用合理的情況下，是會對網(wǎng)站整體客單價產(chǎn)生一定影響；
This operation hope to raise the price in the case of limited traffic, due to increase purchase threshold conditions, when the activities covered a large flow range and reasonable use of the case, is will have a certain impact on the overall price of the website;
當前運營活動手段單一，常規(guī)活動功能效果不明顯，運營手段有限，需要新增活動功能；
At present, the means of operation are single, the function of routine activities is not obvious, and the means of operation are limited, so new functions are needed;
未來運營還希望能增加積分功能，滿贈功能等等其他活動功能（涉及后續(xù)功能擴展，不屬于這次需求之內，但是也要考慮）。
Future operations also hope to increase the integration function, full gift function, etc. other activities (related to subsequent extensions, does not belong to this demand, but also to consider).
至此我們明白了運營提加價購的背景，原因以及目的，這個需求的運營真實需求是：
So far, we have understood the background, reason and purpose of the fare increase, and the real demand of the operation is:
以加價購為基礎，搭建一個活動功能體系，能夠有效的進行商品清倉，并且可以用運營手段影響客單價，增加運營的活動運營手段。
On the basis of fare increase purchase, an activity function system is set up, which can effectively clear the goods, and can also affect the unit price by means of operation, and increase the operation and operation of the operation.
在理解了運營的需求后，我們需要對用戶需求進行分析。
After understanding the operational requirements, we need to analyze the user needs.
如何平衡用戶需求以及商業(yè)需求？這個是需要我們考慮的，我們希望用戶接受并且順暢使用我們的功能，從用戶角度來說，我們需要注意什么？
How to balance user needs as well as business needs? This is something we need to consider. We want users to accept and use our functions smoothly. What do we need to note from the user's point of view?
我們站的定位是年齡段在20-35歲的年輕女性，目標國家則是主要集中的歐美國家，商品價格偏低，物美價廉，以服裝類目為主摻雜其他附屬品類。
We are positioned at the age of 20-35 years of young women, the target country is mainly concentrated in Europe and the United States, low commodity prices, cheap and fine, mainly in clothing category, doped with other subsidiary categories.
所以這要是想做面對面的用戶調研是十分困難的，但是根據(jù)以往的數(shù)據(jù)分析以及行業(yè)經(jīng)驗，我們可以知道這個客戶群是對打折促銷非常感興趣的群體；也就是對價格敏感，更直白的從人性來說就是愛占小便宜。那么用戶的使用場景又是如何呢？
So if you want to do this face-to-face user research is very difficult, but based on previous data analysis and industry experience, we can know that the customers are very interested in the discount group; is price sensitive, more straightforward by nature is love zhanxiaopianyi. What about the user's usage scenarios?
我們需要從：
We need to go from:
用戶設備
User equipment
用戶使用時段
User usage interval
用戶著陸頁頁面場景
User landing page scene
這幾點進行分析，最終得出契合用戶使用場景的解決方案。所以我們需要在功能制作中需要注意在合適的場景下凸顯價格差異，滿足用戶對價格敏感的特點，刺激下單。
These points are analyzed, and finally come up with solutions that fit the user's usage scenarios. So we need to pay attention to feature making in the appropriate scene, highlighting price differences, to meet the user's sensitivity to the price, to stimulate orders.
當然了，你還可以根據(jù)其他的分析模型去更加具體的分析一下。常用的分析模型有馬斯諾、人性7宗罪、從用戶動機出發(fā)、模擬用戶
Of course, you can make a more detailed analysis based on other analysis models. The commonly used analysis models include Masno, human nature, 7 sins, user motivation, and simulation users