即搜索引擎優(yōu)化是指在了解搜索引擎自然排名機(jī)制的基礎(chǔ)上，對(duì)網(wǎng)站進(jìn)行內(nèi)部及外部的調(diào)整優(yōu)化，改進(jìn)網(wǎng)站在搜索引擎中關(guān)鍵詞的自然排名，獲得更多流量，吸引更多目標(biāo)客戶，從而達(dá)到網(wǎng)絡(luò)營(yíng)銷及品牌建設(shè)的目標(biāo)。 1) SEO, search engine optimization (SEO) refers to the understanding of the mechanism of natural search engine rankings, based on the site for the adjustment of the internal and external optimization, improvement of site keywords natural rankings in search engines, get more traffic, attract more target customers, to achieve the objectives of the network marketing and brand building. 2）keyword，又叫關(guān)鍵詞，是一個(gè)網(wǎng)站管理者給網(wǎng)站某個(gè)頁(yè)面設(shè)定的以便用戶通過搜索引擎能搜到本網(wǎng)頁(yè)的詞匯，它決定了用戶搜什么關(guān)鍵詞能夠找到你的官網(wǎng)。網(wǎng)站的首頁(yè)關(guān)鍵詞至關(guān)重要，代表了網(wǎng)站主題內(nèi)容。內(nèi)頁(yè)和欄目頁(yè)的關(guān)鍵詞一般緊扣頁(yè)面主題，代表的是當(dāng)前頁(yè)面或者欄目?jī)?nèi)容的主體。 2) keyword, also known as keywords, it is a website manager for a page to set your site through search engines so that users can search to the vocabulary of this website, it can decide what the user search keywords to find your website. The site's homepage keywords are critical and represent the content of the site. The keywords in the pages and pages of the page are usually tied to the theme of the page, which represents the subject of the current page or column. 3）title，這是HTML語言制作網(wǎng)頁(yè)的時(shí)候用來設(shè)置頁(yè)面標(biāo)題的，在搜索結(jié)果頁(yè)面中最顯眼的那句話，它得能夠清晰的表達(dá)出產(chǎn)品服務(wù)和特點(diǎn)。 3) the title, this is HTML web pages when used to set the page title, the most visible in the search results page of that sentence, it can clearly express the products and services and features.