現(xiàn)在互聯(lián)網(wǎng)競爭非常大，本身搜索引擎首頁排名的位置是非常有限，要想網(wǎng)站有著更好排名，必須的去做優(yōu)化，這做優(yōu)化肯定有優(yōu)化做的好的企業(yè)，也有優(yōu)化做的不好的企業(yè)，針對優(yōu)化做的好，我們要學(xué)會分析，別人做的好，好在哪里，總結(jié)別人優(yōu)化好的方式方法，拿來利用，有助于我們優(yōu)化更好，如何去分析競爭對手的網(wǎng)站優(yōu)化呢?
Now competition is very big, the Internet itself, the location of the search engine page ranking is very limited, if you want to have better ranking, must to do optimization, it do good business, there must be some optimization are optimized do bad enterprises, to optimize well done, we must learn to analyze and others do well, fortunately, summarize others well optimized methods, take advantage, help us optimize better, how to analyze the competition website optimization?
undefined看對手網(wǎng)站的基本信息
Undefined see the basic information of the competitors website

 
　　基本信息有：1、比如域名注冊的時間長短，域名越久肯定會有一定的優(yōu)勢;2、了解一下BR值，越高就表明優(yōu)化做的越好，反著就表明優(yōu)化做的不好;
Basic information are: 1, the length of time such as domain name registration, the longer the domain name will have certain advantages; 2, know about the BR value, the work shows that optimized do the better, the suggests optimizing do bad;
undefined看對手網(wǎng)站的收錄情況
Undefined see rival site situation

 
　　利用相關(guān)的工具或者直接site：網(wǎng)址，就可以查看出網(wǎng)站被搜索引擎收錄了多少個頁面，以及最近收錄的情況，網(wǎng)站新增的收錄頁面在一定程度上能體現(xiàn)網(wǎng)站在搜索引擎眼中的權(quán)重;要清楚的了解競爭對手站內(nèi)更新的頻率，內(nèi)容收錄的情況，如果收錄不好，要學(xué)會分析原因，比如：權(quán)重過低，架構(gòu)不利于蜘蛛抓取，內(nèi)容原創(chuàng)性太低或者質(zhì)量太差，更內(nèi)容是否符合網(wǎng)站主題等等;
Using relevant tools or directly site: url, can check out the web site to be search engine included how many pages, and, more recently, included, site new included page to a certain extent, can reflect the website in the eyes of the search engine weight; To understand the competition site update frequency, content collection, if included, to learn how to analysis the reason, for example, the weight is too low, architecture does not favor the spiders, content of the original is too low, or poor quality, more content is in line with the site theme, etc.
undefined看對手網(wǎng)站外部建設(shè)
Undefined see competitors website external construction

 
　　雖然說現(xiàn)在外鏈對于網(wǎng)站的關(guān)鍵詞優(yōu)化排名沒有那么重要，但作用還是有的，而且做外鏈不僅僅是為了吸引蜘蛛，還有利于品牌推廣，學(xué)會去競爭對手外鏈的總數(shù)與外鏈總域名數(shù)，分析外鏈指向網(wǎng)站首頁與指向分類頁、內(nèi)容頁之間的比例，還沒有完事，還得要去分析外鏈的形式，是錨文本鏈接，還是純文本，真正對優(yōu)化有利的，得看描文本鏈接，錨文字與排名也有直接關(guān)系。
Although say now keyword optimization ranking for site outside the chain is not that important, but action or some, and do outside the chain is not only to attract a spider, and conducive to brand promotion, learn to rival the total number of outer chain and chain to the total number of domain names, chain analysis points to home page and point to the ratio between the classification, content pages, has not finished, still have to going to the analysis of the outer chain form, is the anchor text links, or plain text, really good for optimization, depends on tracing text links, anchor text and also has a direct relationship.
undefined看對手網(wǎng)站流量關(guān)鍵詞
Undefined see traffic keywords

 
　　用戶搜索的關(guān)鍵詞做優(yōu)化才有價值，通過相關(guān)的工具，查看用戶的流量主要來源于哪些關(guān)鍵詞，對競爭對手網(wǎng)站的關(guān)鍵詞組合進(jìn)行分析并借鑒，有利于提高自己網(wǎng)站的流量，引導(dǎo)更多的潛在客戶點擊;
Users search keywords to do optimization worthwhile, through the related tools, see what keywords flow mainly comes from the user, analyze the competitors website keyword combinations and reference, to improve their web site traffic, guide the more potential customers to click;

 
小
small
結(jié)
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除了分析以上四個方面，還有許多的方面需要去分析的，比如：網(wǎng)站的關(guān)鍵詞排名狀況如何，競爭對手網(wǎng)站上存在哪些內(nèi)容，質(zhì)量如何，更新頻率如何，對手網(wǎng)站的內(nèi)部鏈接結(jié)構(gòu)和網(wǎng)站架構(gòu)等等，所謂“知己知彼百戰(zhàn)百勝”，只有清清楚楚的了解競爭對手的網(wǎng)站優(yōu)化情況，才能讓自己做到心中有數(shù)，做優(yōu)化的時候可以做到與競爭對手的拉開距離，當(dāng)然也要清楚自己的優(yōu)化與劣勢，優(yōu)化技術(shù)擴大，劣勢就去改掉，這樣才能更好的跑在競爭對手前面。
In addition to the analysis of the above four aspects, there are many aspects need to analysis, such as: site keywords ranking situation how, what are competitors web site content, how quality, update frequency, rival internal link structure and site architecture, etc., the so-called "the mutant ever victorious", only a clear understanding of the competition website optimization, can accomplish know fairly well, do optimization can be done with a competitor's distance, of course also want to know your optimization and disadvantages, optimization technology to expand, to get rid of disadvantages, so as to better run in front of the competitors.